If you’ve ever gone shopping in one of Action’s 700+ supermarkets in the Benelux, odds are that you’ve seen the brand Dymond before. Flashy neon green packaging, containing a wide variety of trendy and affordable electronics. With a history going all the way back to the early eighties, the Dymond brand has built up extensive experience in manufacturing products to improve the every day life. TE-group’s homebrand Dymond is manufactured for and distributed solely by the Benelux multibillion supermarket chain Action. I redesigned and freshened up the brand to stand out amidst the contemporary competitors of cheap electronics.